Monthly Archives: August 2014

5 Things Breakthrough Marketers Do

Here are the five core elements these people truly worthy of the term marketer have mastered:

1. Focus on intent.

Great marketer decides what he or she wants to accomplish with the target and creates a campaign in which every detail has purpose and intent to compel the target to that specific action. Everything else is a crapshoot or waste of resources. From now on, every time you make a marketing decision to take action, ask yourself why you are doing so. If you don’t have a good answer, don’t do it.

2. Craft the message.

Great marketers break through by crafting a compelling value proposition that resonates with the need of the potential customers. Identify the pain you can solve for your customers and let them know you are there to resolve their issues with your product or service. They won’t care about you until you demonstrate you care about them.

3. Coordinate actions.

Successful marketing is a coordinated series of events that build upon one another to help drive a potential customer to action. Make sure your messaging is aligned with your value proposition. Every piece of marketing should have a distinctly related feel to everything else you do. Chart out the path of the customer, and use each tool to enhance the experience along the way. Make sure your sales team uses the tools and the language or they will derail the entire process.

4. Engage creativity.

Breakthrough marketers understand that they are entertainers first. They use the entire palette of color to delight the potential customer. Most people want to have fun whenever they can, so give them the chance, and they are sure to come back to you more often.

5. Practice measurement.

Many in the marketing profession think the creation and distribution of a marketing piece is the endgame. They are proud of the website they built, or brochure they created and distributed to the masses. Breakthrough marketers understand that the only endgame is return on investment. Those who are serious about marketing are data hogs watching the responses on every level so they can tweak and adjust to get to the optimum return. Find a way to measure return on every marketing dollar you spend. If you can’t measure it, reapportion the resource to a campaign that is quantifiable. Ultimately, every company hires a marketer for one reason, to make money.

Check out the original post from Inc.com here.

Categories: Breakdown, Choice, D.I.Y., Practices | Tags: , , , , , , | Leave a comment

Upcycyled Shot of the Day

Upcycyled Shot of the Day

Old Glass = New Lighting!

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Upcycled Shot of the Day!!!

This a great example of pallet building. Functional wall decor for the bathroom. Yes!
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“They” got me.

I usually am really good at keeping my mind focused and on task when it comes to what I spend my time on, what I read, watch, and listen to. The recent happenings in Ferguson have effected me quite a bit. I mean think about it.

People shot and/or killed for doing things that most Americans do. Yes, things you do daily. Have you ever shopped at Walmart? Have you ever walked to the local corner store to buy something real quick. Not that Walmarts or corner stores across our nation will be effected by this but the chances are, I’ll be eliminating the very few reasons I’d have to go to either of these places.tumblr_na2l2tsf481thxv7eo1_1280

Car accident… knock on the nearest door to ask for help.
Corner store… who’s watching the neighborhood? Someone who wants to shoot someone.
Walmart… holding merchandise that they sell in the store.
Barbershop… broke up a fight.
Corner store… again… this time it’s the jakes.
Called 911 for assistance to stop a robbery… dispatched officers killed the guy who called them for help.
Went to Vegas…mistaken for a homeless drug addict, cuffed, then shot.
Answered the door holding a Wii remote controller… playing video games?
Getting fast food… don’t get out of your car.
How about, got kidnapped, escaped… shot while running from where they were held and tortured.

For the record, I don’t live any closer to the places where these lives were taken than you do and I do not know the REAL story behind what actually transpired. These have all taken place this year, 2014.

With that said, do you go to the store?
– or the Barbershop?
– Have you ever called 911 for help?
– Have you ever processed a welfare check?
– Do you want to go to Las Vegas?
– Do you play video games?
– Fast food?! (I don’t care for taco bell, but sh*t.)
– Ever been in a car accident?

A, supposed, unarmed person has been killed in each of these scenarios.

F*cking speechless…

Could have been you. Could have been me, or my son. Could have been one of my neighbors. Could have been your father or your mother. Who’s to say, next time… ?

This has all lowered my vibration quite a bit. And, I’m pretty sure it has lowered the vibration of quite a few others.

This is what “they” want.

They don’t want you to wake up from this horrible dream.

A lot of people throughout social media are asking, “What can I do about this?”

What can you do to change things?

What can you do to change the world?

First, change you. Be the best you, you can possibly be. Whatever that means for you, do it. No matter how long it takes, or how painful the transformation may be, you are charged with becoming the best version of yourself you can become. Do it now, ready or not.

Second, when you have the opportunity to be right or to be kind, be kind. You are not doing this for whoever you’re in front of (although they will think you are), do it for you. Small and consistent acts of kindness will raise your vibration, quickly and effectively while also raising the vibration of others around you.

Third, once you’re the best you can be (which hopefully means you’re working out regularly and eating a clean and substantial diet), you can fully detoxify yourself and maybe, just maybe, you’ll start to open up to the possibilities around you. The process of becoming the best you you possibly can be will open new doors of opportunity for you. Go through them and stack the odds unevenly in your favor. Do it. Enjoy it, while you can.

Conquer your fears. Do this or be held back by them for all of your days.

The time is over for coddling our children and those that are offended or afraid of the truth. You are they first person who needs to stop believing the lies.

The truth.

The truth is you are an infinite being manifested in the physical plane of this existence. 99% of the human being is completely unexplainable, unseeable, unsensable. You can’t touch it, or smell it. The other 1% is what you think you are. Become the whole you.

I’m not here to teach anybody anything, I’m only reminding you of what you already know. Now, right now, is the time to do something about it.

Don’t let them get you.

Go, be great, I will do the same.

Love.

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Categories: Choice, Question?, Testify, Thought Power, Vibration & Consciousness | Tags: , , , , | 1 Comment

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